I really enjoyed working on this project, it was intresting in the way that everything had to be ethically correct in the production of this product and in its communication: the choice of materials for the product and in its communication: the choice of materials for the POS, the final product, the packaging, the film. Everything couldn't be ethically correct : seperate cars on the film set, the site code was not designed with eco-design in mind, but the shopper toolkit materials and the product were recyclable, biodegradable and reusable.
It was a team-work with two others AD : Laetitia Kerhos & Anouchka Baridon